[REVIEW ICO ] MERCULET — Project potential 2018

Merculet uses Blockchain technology to transform the relationships between customers, investors, and manufacturers, providing entrepreneurs with a converged solution that enables global users to make money through attention. mine. Merculet also helps businesses grow their businesses by creating mutually beneficial feedback ecosystems and redistributing a trillion-dollar worth of business.

PROJECT ASSESSMENT

Strengths of the project

• Attention that in the dangers of needing proper management, the Merculet project is the first project, providing a concise, attention-grabbing management that allows valuation, sales, and exchange of notes. by bypassing the attention, packaging, selling to the business and rewarding the users and creators of the content.
• The project focuses on potential markets as content marketing trends are gradually turning to attention marketing.
• Teams of consultants are experienced in the field of online marketing, blockchain technology. Especially the influential thinkers in the field of electronic money such as Shen Bo (co-founded Bitshares and investment fund Fenbushi Capital) , Roger Lim (NEO Fund Manager, Selfkey Adviser, Qlink, Buzelle).
• The project has a clear development path, calling the capital adequacy without too much bonus during the presale period which avoids post-ICO discharge.

The solution that merculet offers:

Merchant Attention Value Network: This network connects the source of the demand, the attention of the user through an open protocol, thereby promoting the value of the Internet. On the one hand, this network will provide diversified solutions to track user activity. On the other hand, it provides users and businesses with perspectives for current public chain projects, thereby developing a value-added cycle.

In this network will have three core components:

1. User Attention Value System (UAV) evaluation system
2. Attention Incentive system: UAT (User Attention Token): A token designed specifically for business people, enabling them to easily synergize and exchange value with each other.
3. Open Content Platform: is built on a separate consensus algorithm and can be used by tokens, and this platform can encourage users to actively participate, contribute and ecosystem.

Merculet’s MVP Token:

1. Helps entrepreneurs be able to do a variety of business such as online advertising, content registration and sales. MVP will continue to support the development of these business models and to continually improve ecological value
2. Token MVP will also become a reward for user attention.
3. Tokens are used to encourage efforts to build open content platforms, such as rewarding translators
4. Tokens are used to reward producers of high quality content.

Features:

1. Limited number
2. Can be applied on services, businesses
3. There are wide user segments

MVP is a token of Merculet, used throughout the system and used by many holders: entrepreneurs, users, content contributors and advertisers.

Introduction to the Merculet platform

As mentioned above, the social networking platforms are now worth hundreds of billions of dollars, which is created by users based on the content and interaction between users, but all the money Again, the pockets of corporations are concentrated, and we are “empty handed” for what we have created.

On the other hand, the value of information on these platforms often provides useless information, which can be said to be worthless for businesses and users. In the era of information explosion, the attention of users is gradually becoming a scarce resource to attract creators to bring top content. This makes companies grow slowly.

The acquisition of new customers becomes more difficult and expensive than for both startups and large businesses. The worse is that the current platform can not retain users, resulting in their rapid “evaporation”. This poses a big challenge to the sustainability of companies.

At present, the content systems — MXH bring a lot of information, but much information spam and most of the money flowed into the pocket of the construction business MXH.

Provide the user with a value that is relevant to the user, and give the company the value that is commensurate with the company.

The Merculet project was developed with the goal of transforming the internet into an internet network that provides real value.

To become the Global Business Growth Center, Merculet uses Blockchaintechnology and its User Attention Value (UAV) system to turn attention and attention into user value-added tokens . Individuals can be seen.

When users are paying attention to any information, companies value the “attention”, turn it into a part of the value chain of the company and pay for the user later.

What users have contributed over the past decade will be recognized and rewarded. This makes the user and the business become more attached, promoting the company sustainable development.

The Merculet project has the unique ability to change the flow of Internet data across the globe and allows many emerging companies to grasp this tremendous growth opportunity.

Merculet’s value chain

We have known, in the past, the attraction of consumer attention to the focus of digital content distribution, in the minds of the growth problems of marketing campaigns. So if you digitize user attention, businesses see consumer attention as real and measurable values, the above complex problems with garbage information , the balance of earnings due to social network contributions will be resolved.

So Merculet is the solution to consider the user attention and add financial value to the user attention. Value chain of Merculet also puts in mind the value of User Attention.

Merculet builds an Attention Value Network based on attention and uses open protocol groups to connect demand and provide that attention. Merculet also helps businesses grow their business by creating a positive ecosystem of feedback based on the digital content put into the ecosystem. In the future, users will get financially based on their attention, time and attention, and businesses have more accurate data for their business strategies.

Merculet’s blockchain

The Merculet system uses a multi- token mechanism , with User Attention Tokens (UAT) and key tokensof the ecosystem, MVP. The focus of the main components of the project include:

1. User-Rating Value System (UAV):

The UAV system effectively evaluates user attention, completes digitization, monetizes UAVs, and provides evidence of effective workloads, ie, UAVs. It establishes a long-term trust relationship between entrepreneurs and users as well as a new mechanism for the same-sex community;

1. Recommended system: UAT (User Attention Token ), application market of Merculet UAT Alliance

Entrepreneurs can issue UAT to the user based on the UAV value. UAT will retain the value of MVP tokens at different rates at different times, facilitating the synergy and exchange of value among entrepreneurs.

1. Merculet will provide an Open Content Platform based on the blockchain platform that supplies and exchanges User Attention.

Distribute the token in the ICO

In terms of financial structure, the company has a token pay structure for private buyers 20% per month for 5 months with a 20% bonus, which also does not cause the shark to discharge when the sieve affects the price of many tokens. .

• Volume: 10,000,000,000 MVP 
  (Finite supply. All MVP tokens pre-minted.) 
  Softcap: 10000 ETH
  Hardcap: 31000 ETH
  KYC Request for Private Sale and Public Sale
• Private Sale: 16000 ETH
  1 ETH = 105000 MVP (20% bonus) 
  Min Contributions: 150 ETH
  Max Contributions: 1000 ETH
  Vesting Period: 5 months (20% token released per month, starting from the token release)
• Public Sale: 15000 ETH
  1 ETH = 87500 MVP 
  Min Contribution: 0.1 ETH
  Max Contributions: 5 ETH
  No vesting period

Team development

ICOVN see the team is strong and many experienced from the famous IT companies such as SAP, HP, … Other members also have extensive experience in the field of Content Network, digital content, blockchaindevelop , APP DEVELOPMENT, …

Mengjun (Ivan) Jiang is also known as “Reid Hoffman of China” for his excellent work in Silicon Valley. He works for companies like HP, SAP and works alongside well-known global brands such as Alibaba and NetEase.

Jerry Gao, CPO, has over 10 years of UI / UE product experience and mobile phone. He is responsible for P & G and Shanghai General Motor’s e-commerce and DMP systems. He is a consultant with Data Solutions of Vivaki Data Systems and is the Ad Exchange Head of System. He has extensive knowledge about advertising, marketing and e-commerce.

Stanley Hu, a partner, is one of the earliest founders of the “Social Media Index” in China and the head of third-party data analysis and monitoring firm, Sizmek China. He also founded Blossom Trading as one of the first international e-commerce companies in China. Ho helped Japan Nikkei Group and JTB, Japan’s largest travel agent, has entered the Chinese market successfully.

Advisor & Strategic Partner

This consultant team is one of the leading high-tech investors from Asia.

Shou Cheng Zhang

Founding Chairman of Investment Group DanHua Capital has a solid investment capital. Zhang is a professor at Stanford University and a genius in quantum physics.

Shen Bo

Founder of Fenbushi Capital and BitShares. FenBushi Capital has a trio of people including Vitalik Buterin. Fenbushi has invested in many famous and successful projects including:

• Circle
• Factom
• Sia
• TenX
• VeChain
• ZCash

Roger Lim

As the director of Qlink Fund. Acting as an advisor for projects including:

• Bluezelle
• CoinFi
• SelfKey

Lim is a founding member of NEO Global Financial Group , a strategic partner of Merculet. NEO Global Capital has invested in large blockchainprojects including:

• Bluezelle
• Zillaqa
• Trinity
• Ontology
• Mainframe
• Switcheo

Partner

The Merculet partner list includes the following companies:

• ELEX, a company specialized in distributing foreign video games for many years
• Newborntown, having many years of experience in the advertising industry, wrote the app.
• Zhuishushenqi: there are huge user data both at home and abroad. These applications include about four to five hundred million users.
• Magicwindows: 1 big business in content distribution.

Development Roadmap

Time to complete the whole project takes 2 years, but looking at the development roadmap we see many test versions show that they are also prepared and anticipated problems arising in The future can occur and fix the bug accordingly. And in ICOVN’s view any product including the Windows operating system we are using has gone through a lot of trial versions before launching the official fix.

Evaluate

With the breakthrough idea, Merculet has recognized the user’s attention more valuable than reality and is building a blockchain around it. Merculet focuses on the attention and concern of the users themselves and it is the object to measure, create effective for the business strategy. For example, when a user likes a video clip, they see 10ph, they like or unlike the meaning of the content of the video, the value of marketing. This information will give honest feedback to the creator of the content and provide the information to the business.

On the other hand, the fierce competition in the future of content distribution industry because Content Marketing is considered as the trend of future marketing. Many businesses will pour money into this area will make good ecological development, but this is also risky. Therefore, in order to develop well, the project should demonstrate its strengths and commitment to the development path.

Although specifications have not yet been released, the extremely strong Development Team and consultant and partner companies supporting this project have a long list of successful projects under their belt. will be a plus point of the project whether they will face social networking rivals or traditional content distributors like Facebook, Google +, Youtube, …

Conclude

Today, social networks such as Facebook, LinkedIn, Twitter, Uber, Airbnb, eBay, Etsy, Tumblr, and so on are still in the works. The value of this network will be created by the user, but the value that the user generates is returned to the network owner. This is not very absurd, but everyone agrees. 

If the Blockchain model is used , the value will be returned to the user of the network, proportional to their contribution. If Blockchain replicates, the result will be the emergence of the Twitter protocol without a Twitter company, the Facebook protocol without Facebook company, or the Uber protocol without the Uber company.

And indeed, there is a growing ground to come up with ideas that bring those values ​​back to the user, which is MERCULET.

With the above information ICOVN said that the project worth 7/10 points because of the ideas and thorough preparation during the project, as well as strong team dev. The minus of the project is that the test version of these ideas has not been seen.

ICOVN proposes that this project can make long-term investments and bring more economic benefits when we participate in the ecosystem of the project.

A number of channels on the Merculet project for those of you interested:

Website: http://merculet.io/

White-paper: http://merculet.io/static/pdf/Merculet_Whitepaper_V0324b-EN.pdf

ANN Thread: https://bitcointalk.org/index.php?topic=3180239

Telegram: https://t.me/merculet

Blog: https://medium.com/merculet

Bitcointalk profile : https://bitcointalk.org/index.php?action=profile;u=1255620